Challenge

Despite attractive offers and a high frequency of mailings, the previous communication with existing customers did not result in enough sales.

Solution

1. Carrying out a status quo check: When and via which channels were the customers addressed and what did the respective KPIs of the channels look like?

2. Result: Communication content was not tailored to the respective customer life cycle phase of the customer and could therefore not generate any relevance and the necessary purchases

3. 360 degree customer analysis of the existing data to develop a customer life cycle that pays precisely to the product preferences and tastes

4. Establishment of communication routes to send the right offer in the right phase

Results

- Successful implementation of a customer life cycle model

- First offer communication consisting of individual customer life phases.