Growth and Retention

Mit Ecken und Kanten - Smart growth and retention strategies for a sustainable start-up


The sustainability start-up Mit Ecken und Kanten has grown significantly in a short time and multiplied its impact. The structures had to be adjusted and professionalized for the further development of Mit Ecken und Kanten.

The following questions also arose:
1. How can we win even more people over to sustainable, imperfect consumption?
2. How can we create even greater added value for our existing customers?

This required smart digital solutions and strategic perspectives that even a small team can implement.


Structured project plan with strategy, CRM and performance measures:

  • 360 degree customer analysis as a basis for the development of a customer life cycle model
  • Introduction of a newsletter customer lifecycle communication route to activate customers in the various phases
  • Optimization of the newsletter frameworks for a better overview of the offers
  • Development of a digital channel and KPI matrix as an action overview, with which digital set-up the set goals can be achieved in the best possible way


Exciting insights into your own customer data that could be operationalized immediately

Direct uplift of the engagement rate

Clear roadmap how the start-up digitally reaches the next level and the set goals

In Hamburg we say “Moin!” (local dialect for „hello“)

The Goodfellows GmbH & Co. KG Bernstorffstr. 71
22767 Hamburg
+49 (0) 40 69 63 89 15

Let us hear from you!

Even though we do business in the digital world we would like to get to know you in person. Please use the contact form and just say “Moin”.

© 2019 by The Goodfellows


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