Challenge

The sustainability start-up Mit Ecken und Kanten has grown significantly in a short time and multiplied its impact. The structures had to be adjusted and professionalized for the further development of Mit Ecken und Kanten.

The following questions also arose:
1. How can we win even more people over to sustainable, imperfect consumption?
2. How can we create even greater added value for our existing customers?

This required smart digital solutions and strategic perspectives that even a small team can implement.

Solution

Structured project plan with strategy, CRM and performance measures:

• 360 degree customer analysis as a basis for the development of a customer life cycle model
• Introduction of a newsletter customer lifecycle communication route to activate customers in the various phases
• Optimization of the newsletter frameworks for a better overview of the offers
• Development of a digital channel and KPI matrix as an action overview, with which digital set-up the set goals can be achieved in the best possible way

Results

Exciting insights into your own customer data that could be operationalized immediately

Direct uplift of the engagement rate

Clear roadmap how the start-up digitally reaches the next level and the set goals